George Leaney

ACD/Senior Creative Copywriter based in London, UK

Writes copy. Comes up with ideas. Occasionally leaves cupboard doors open (nobody’s perfect).

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Available Now

Email georgeleaney@mail.com

Phone 07590 604 492

Skype George D. Leaney

Over the years I’ve used words in various orders to pull at the heartstrings, make people laugh (once), made people consider their finances, think about which car to drive or which cereal to buy.

But writing has always been half the job for me. Even after more years than I care to count, I still love the coming-up-with-the-ideas bit the most.

Whether it starts as a thought on a train that ends up with a shopping centre being turned into a football stadium, or scribbling on a napkin that becomes innovative 'face-altering' tech to get students to buy Rice Krispies treats - the real 'kick' of the job is that, regardless of technology or media, nothing beats starting with a blank piece of paper and a freshly sharpened quill and seeing where things go.

Facts & Figures

Experience:
Bucks University 2000
Tequila 2000 - 2001
Freelance 2001 - 2003
Partners BDDH 2003 - 2004
Euro RSCG London 2004 - 2007
Freelance 2008
CMW 2009 - 2015
Gravity Thinking 2015 - 2016
ZAK Agency 2016 - 2018
Waste Creative 2018 - Present

Awards:
DRUM AWARD: SPORTS CATEGORY 2019 - Make it to Moscow - New Balance Football
DRUM NETWORK AWARDS WINNER 2016: AUTOMOTIVE - Driven By Optimism - Hyundai
DREAM DRUM AWARDS WINNER 2016: SELF PROMOTION - Market View - ZAK Agency
EPICA 2013 – Man of the Match – NIVEA MEN
Campaign BIG Awards 2013 – Man of the Match – NIVEA MEN
Gold IAAA 2010 – Lotus Evora
Silvers IAAA 2010 – Lotus Evora & Peugeot 207
Campaign Top 10 DM 2009 – #7 Cadbury Twisted
Golden Twit 2009 (Shortlisted) – Cadbury Twisted
Bronze IPA Health Awards 2009 – NHS Health Check
EPICA Bronze 2006 – Evian – Cop girl
Campaign Poster Finalist 2006 – Evian – Cop girl & Pool


Clients

Peugeot
Citroen
Lotus
Cadbury
Kellogg's
Clinique
BMI
Glenfiddich
Grosvenor Casino
NHS
McCain
eDF
Co-op
Reckitt Benckiser
Clerical Medical
Monarch Airlines
Evian
NIVEA MEN
Diet Chef
Hyundai
Disney
Allianz Insurance
COSMOS
New Balance

Skills

Copywriting
advertising
creative
directing
direct mail
digital/content
press/poster
TV
social media
Experiential

Experience

ZAK AGENCY

ACD/Senior Creative

London, UK · April 2016 – Present

ACD/Senior Creative: Sports Marketing Agency working predominantly on New Balance Football and Lifestyle.

Gravity Thinking

Assoc. Creative Director

London, UK · April 2015 – March 2016

Assoc. Creative Director – Social, Digital, Online Content Creation

Acc: Glenfiddich, Hyundai, COSMOS, Disney, Hendricks

STACK/CMW London

Senior Creative

London, UK · June 2008 – March 2015

Senior Creative/Copywriter – Social, Digital, DM

Euro RSCG/HAVAS London

Creative/Copywriter

London, UK · May 2003 – January 2008

Creative Copywriter – ATL, Press, Poster, TV, Radio